Apple CEOs: The Story of Steve Jobs and Tim Cook You Didn’t Know About.

Steve Jobs hired Tim Cook to improve the Apple supply chain. Steve Jobs wanted something similar to the Dell supply chain. Tim Cook was brought in to reduce inventory and make Apple’s supply chain much more agile as well as leaner. Tim Cook went from Apple’s Chief Procurement Officer and took Steve Jobs place as Apple’s CEO.

Tim Cook, the current CEO of Apple, has a background in supply chain management and has been credited with improving and streamlining Apple’s supply chain during his time as CEO. Before joining Apple, Cook worked at IBM and Compaq, where he gained experience in supply chain management and logistics.

Cook joined Apple in 1998 as senior vice president of worldwide operations, and he was promoted to Chief Operating Officer (COO) in 2007. As COO, Cook was responsible for overseeing Apple’s supply chain and logistics operations, as well as other areas such as sales and customer service.

Cook is known for his focus on efficiency and cost-cutting, and he has implemented a number of changes to Apple’s supply chain to improve its efficiency and reduce costs. For example, Cook has worked to diversify Apple’s supplier base and reduce its reliance on a single supplier, and he has also implemented changes to streamline the company’s manufacturing and logistics processes.

Overall, Tim Cook has a strong background in supply chain management and has made significant contributions to improving and streamlining Apple’s supply chain during his time as CEO.

Tim Cook and Steve Jobs Quotes

“Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.” ~ Tim Cook, Apple CEO
“We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose …..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as other ones.” ~ Tim Cook, CEO Apple, Supply Chain Expert.
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” ~ Steve Jobs, co-founder Apple Inc.
“Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.” ~ John Sculley, former CEO of Apple Inc.