Apple CEO Tim Cook Quotes.

Large selection of Tim Cook quotes, CEO of Apple. For those who may not know Steve Jobs brought in Tim Cook to fix the Apple supply chain. Tim Cook did much more than just fix the Apple supply chain.

“I think the most diverse group will produce the best product; I firmly believe that.” ~Tim Cook

“Music’s always been at the heart of Apple. It’s deep in our DNA. We’ve sold Macs to musicians since the beginning of Macs.” ~Tim Cook

“I don’t really think anything Microsoft does puts pressure on Apple.” ~Tim Cook

“I love museums but I don’t want to live in one.” ~Tim Cook

“The right focus for the U.S. is on advanced manufacturing – something that requires innovation.” ~Tim Cook

“We are constantly auditing our supply chain. Making sure that safety standards are – are, you know, are the highest. We’re making sure that working conditions are the highest.” ~Tim Cook

“We generally acquire a company every three to four weeks on average. And so it’s a rare month that there’s not a company being bought. We typically buy for technology and really great people.” ~Tim Cook

“What Beats brings to Apple are guys with very rare skills. People like this aren’t born every day. They’re very rare. They really get music deeply.” ~Tim Cook

“All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.” ~Tim Cook

“The way we look at manufacturing is this: the U.S.’s strategy should be to skate where the puck is going, not where it is.” ~Tim Cook

Apple Continues to Innovate Under Tim Cook

“Augmented reality will take some time to get right, but I do think that it’s profound.” ~Tim Cook

“This is Steve’s company. This is still Steve’s company. It was born that way; it’s still that way. And so his spirit, I think, will always be the DNA of this company.” ~Tim Cook

“Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.” ~Tim Cook

“I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.” ~Tim Cook

“Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.” ~Tim Cook

“It’s not what Apple and Beats are doing today. It’s what we believe pairing the two together can produce for the future.” ~Tim Cook

“We think coding should be required in every school because it’s as important as any kind of second language.” ~Tim Cook

“You can only do so many things great, and you should cast aside everything else.” ~Tim Cook

“Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.” ~Tim Cook

“You have to find the intersection of doing something you’re passionate about and that, at the same time, is in the service of other people. I would argue if you don’t find that intersection, you’re not going to be very happy.” ~Tim Cook

“You want to be the pebble in the pond that creates the ripple for change.” ~Tim Cook

“The sidelines are not where you want to live your life. The world needs you in the arena.” ~Tim Cook

“What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.” ~Tim Cook